Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands. Double-card mailings of subscription offers have beaten much costlier long-copy letter packages.
Postcards cost little to produce and mail. A single card involves no folding or inserting charges, and can be cheaper to mail first class than at bulk third-class rates. Even when you mail to very few sales prospects, first-class postcards (maximum size 4-1/4" x 6") cost less in postage than first-class letters.
Double postcards can generate very high response. The address panel of a postcard already carries your customer’s name and address. So—at little or no cost—you can repeat the addressing information on the second card, which becomes a convenient preprinted order device that the prospect just drops in the mail.
Even when you decide to print four-color postcards, you can save money by printing them in gang runs on sheets of 19" x 25" stock, then trimming them to postcard size. That way, their production cost can be reduced for four different sets of 5,000 cards each.
Just tell your printer when you want to mail which cards to your prospect list. Many astute advertisers mail postcard series at three- or eight-week intervals. That cues customers to pick up the phone and ring you when they’re ready to do business.
To generate timely address corrections at no additional expense, just print “Address Service Correction” below the first-class indicia or stamp on every postcard’s addressing panel. The Postal Service will return undeliverable cards to you free.
Use double postcards. Go easy on the number of your questions. And ask respondents to mail the reply card back to you by a deadline date—or to fax it!
Depending on your mailing schedule, your postcard advertising will jog your customers’ memories about you and your offers—once a month, or even more often!
See also:
Who Should You Target When Using Postcards
10 Tips on Making Postcard Mailings Work
3 Keys to Effective Digital Postcards
Make Your Next Postcard Interesting and Personal
Postcard Marketing
7 Keys to Making Personalized Copy Pay Off
Click Here to Print from your Uploaded PDF
Click Here to Print from your Design Created Online
1. Postcards are the lowest cost item to print and to mail. Postcards can cost as little as 1 to 5 cents each to print* and are 14 cents cheaper to mail than letters. You don’t need expensive equipment to print your postcards. An ordinary laser or inkjet printer will serve your needs. Postcards don’t require an envelope, or additional folding, stuffing, or sealing. Just print, stamp and mail!
2. Postcards can serve as a coupon or a marketing tracking device. Track your campaign by requiring customers to bring in the postcard coupon or enter an online coupon code. Postcards can extend your advertising budget by being both a mailer and a coupon, allowing you to measure the effectiveness of each marketing campaign.
3. Postcards are the smallest piece of mail, often placed on the top of the mail stack. At a standard size of just 4.25 in. x 5.5 in., the postal carrier will most likely place postcards at the top of the stack to avoid it being lost. Using colored postcards will allow your message to stand out even more. Put information on both sides of the postcard to maximize exposure.
4. Postcards are more likely to be read than other types of mail or advertising media. Postcards are quick reads. The average person will read a postcard even when they?ll throw other types of direct mail advertising away. Printed photos or colored postcards really grab attention.
5. Blank Postcards can be printed in any quantity desired (no waste!). Order in bulk to take advantage of quantity discounts, but only print as many as you need. Save the rest for your next mailing. If you need more, then print more. If you need to make a change to your ad copy, then you won?t have any unused printed postcards lying around. If your sheet yields four postcards, then there is no wasted paper.
*Black ink ? $0.02 per side x 2 sides = $0.04 per sheet/ 4 postcards per sheet = $0.01 per postcard. Color ink – $0.10 per side x 2 sides = $0.20 per sheet/4 postcards per sheet = $0.05 per postcard.
Want more information on Cookie Packaging Supplies, Corrugated Box Factory, Packaging Design and Manufacturing? Feel free to contact us.