Know Your Audience
Your brand has an enormous impact on your packaging design, which is the encounter point of your users with the brand. Depending on how you want to position yourself and what you’re selling, it can help to consider the environment in which your target audience will first be interacting with your brand. Will they be looking at some unboxing video on youtube? Will they be studying it while strolling down the Best Buy  store? Or will they be looking at it as part of their daily commute or workout routine? All of these are entirely different experiences with different opportunities for touchpoints. It would certainly help to know a bit about each one if we’re hoping to provide something that successfully resonates and persuades your target market.

Branding and Packaging - All You Need to Know

What is Branding?

Branding is a strategy of creating a unique name, logo, image of a product to grasp the attention of the customers. It helps the customers to distinguish a product from other sellers product, establish the fondness and build trust. It not only leaves an impression in customers mind but allows them to know what to expect from the brand. Branding is one of the marketing tools used by the company to spread awareness about the product to the customers.

Various departments are involved in creating a brand, including advertising, customer service, promotional merchandise, logo, etc., All these areas work together to build a brand unique.

Also Check: Difference between Packing and Packaging

What is Packaging?

Packaging is a process that involves creativity to produce an attractive cover, packet, wrapper in which the product is wrapped and sold to the customers. Proper packaging is not only about creating attractive packaging but also, but it also guarantees the protection of the product without any damage. Packaging is an essential part of marketing as it is the first thing that the customers encounter.

The primary purposes of packaging are:

• Brand identification
• Transporting package without any damage

Given below in a tabular column are the differences between Branding and Packaging.

Branding Packaging What is means?

Branding is creating a unique identification of a product

Packaging is about designing or designing a packet, wrapper, box where the product is placed and sold

Objectives

To differentiate a product from other sellers product

To safeguard the product from getting damaged

Components

Name, colour, logo, sign, etc.,

Colour, description, logo, etc.,

Benefits

Creates trust and long term relationship with the customers

Attracts customers attention

Target audience

Customers

Customers

Policy

Pull customers to buy the product

Pull customers to buy the product

The above mentioned is the concept, that is elucidated in detail about ‘Difference between Branding and Packaging’ for the Commerce students. To know more, stay tuned to BYJU’S.